Nurses around the world celebrate International Nurses Day on May 12. This is a key date for the Royal College of Nursing. An important milestone to celebrate and support the work of the profession.
As part of the team at Manifesto Digital, I amplified the impact of RCN’s campaign through motion content. Nurses and RCN members received party packs so they could take take tea breaks and spend time with their devoted colleagues.
A cup of tea is a symbol of support and care. It says “I’m on your side” or “I’m here to help”. To bring this important message to people beyond those receiving the packs, I created personalised motion content for social media.
The production consisted in a full-day video shoot to create colourful and celebratory clips. I then used Impossible software to create the personalised video engine. Together with the RCN team, the personalised motion content launched on Sunday 12 May – International Nurses’ Day 2019.