Amazon partnered up with Household Design to create their firsts pop up stores in the US. The physical retail space had to encompass Amazon’s brand identity and include digital communications. That’s when I came in.
I was responsible for producing the digital billboard content. As a result, the calls to action were always relevant. This was vital to meet the agile needs of a brand such as Amazon.
There has been an increasing number of traditional brands that have decided to shift online. However, Amazon’s process has the opposite. A digital-first brand that built its physical presence through pop-up stores.
The motion I produced established a link between Amazon’s online and offline identity. It provided the benefits of digital – versatile and agile – while keeping the advantages of physical retail – multi-sensorial experience and physical support.