Motion content is key to effectively communicate brand messages online. Animation is able to deliver content fast and without the need to capture real footage. Therefore, it is an affordable solution to help organisations meet their high demand for content.
As part of the team at Manifesto Digital, I worked with Unicef UK to produce motion content that would bring to life their brand.
Firstly, I created an asset library of animation assets. I then produced 4 animated films to share on their social media channels helping drive audiences towards action.
The new visual language provided new ways to engage audiences and offered endless possibilities to build stories. In addition, the motion content was used as the benchmark for future content by Unicef.
